Everyone wants a taste of the Croatian coast and its festival season! Yet, most of us don’t have the time nor the finances to go festival hopping for months at a time.
So we brought it to them instead! Multi-media and multi-platform series sponsored by the leading telecommunications provider (then VIP, now A1) aired on the Croatia’s largest commercial television network during prime time and 5 associated media outlets ranging from lifestyle to fashion. Over a period of two months and 10 festivals, with over thousand of videos, photos, news articles, interviews, visuals and social media giveaways, we overturned the negative GRP trend of the lifestyle TV show where series was broadcasted, giving A1 serious value for its buck.