Our client wanted to offer something besides usual branding on a festival site in order to attract potential employees among the talented and perspective concert-going millennial audiences.
We organized a hackathon. On a festival campgrounds in the wild. With candidates in tents.Under pines trees. Next to a beach. In the middle of the summer. While it was 38 degrees Celsius. EXTREME I TELL YOU! The sponsored hackathon drew more attention from festival goers than any billboard ever could resulting in great media coverage, while the internet provider company found itself swimming in the sea of great potential employees.