Croatia Airlines, national carrier and a member of Star Alliance wanted to present itself and it’s newly established route to millennial audiences in a fresh way.
Who knew having the hottest Croatian rock band play a secret pop-up gig mid flight would generate such a hype? We did! That’s why we invited several journalist from the mainstream, lifestyle, music and pop-culture focused media outlets who documented the whole ordeal. Once the plane landed, story became viral. From influencers to influential pages, carefully curated videos started appearing in noteworthy places on social media building up a storm, which by the end of the month resulted in over 100 mentions in printed press alone!